Professor Saibal Ray publishes new book
In his new book Channel Strategies and Marketing Mix in a Connected World, Professor Saibal Ray puts the spotlight on how the digitalization of the retail channel affects consumers, products, and sustainability. The book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following […]
McGill Dobson Cup names 2020 semi-finalists
The McGill Dobson Centre for Entrepreneurship has announced the semi-finalists in the upcoming McGill Dobson Cup 2020, powered by National Bank. The semifinal pitches will take place from February 11–12, before the final pitches on March 30. Read more
DesautelsConnect has introduced me to a global network
Hiroko Wakasugi graduated from the McGill MBA Japan program in 2016. She has been an active DesautelsConnect user since the platform’s launch that same year. This networking hub is powered by Ten Thousand Coffees, supported by RBCFutureLaunch and is exclusive to the #DesautelsFamily made up of students, alumni, staff and faculty. Hiroko shares with us her […]
Sid Lee CEO Bertrand Cesvet is proud to be made by McGill
For Bertrand Cesvet, CEO and Senior Partner at leading creative agency Sid Lee, his connection to McGill runs deep. In an article for McGill Giving, Cesvet (BA’86; MBA’88; DLitt’16) reflects on his journey with McGill, beginning in his undergraduate degree and culminating in the recent Made by McGill campaign video. Read more
Professor Richard Donovan honoured in MBA Japan case competition
In honour of the late Professor Richard Donovan, the Desautels MBA Japan program recently hosted the McGill MBA Japan Case Competition. The internal event gives students a chance to put their knowledge to practice by bringing them together over 24 hours to solve a case competition. Teams presented to a judging panel of McGill MBA […]
Desautels Dean Bajeux-Besnainou reappointed for second term
McGill University has announced the reappointment of Isabelle Bajeux-Besnainou, Dean of the Desautels Faculty of Management, for a second five-year term, which will begin on July 1, 2020. Dean Bajeux-Besnainou joined Desautels in 2015 as the Faculty’s first female dean. Following a detailed review by the Advisory Committee for the Possible Reappointment of the Dean […]
Can Club Stores Help Consumers Make Healthier Choices?
New research suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers The serious health consequences of unhealthy eating are widely known. According to a 2012 study published by the World Economic Forum, unhealthy diets account for approximately 63% of deaths worldwide. After years of warnings from researchers and medical professionals […]
When a Good Boss is Bad for Workers
How integrity in upper management can have unintended negative effects There’s a scene in the movie Black Panther in which King T’Challa enters a casino with his army general, the formidable Okoye. She’s trying to blend in with the crowd, so she sports an itchy wig on her boldly tattooed head. She bristles at the disguise, but […]
